Sports Marketing Australia
Since 2018, Brad Greenshields has performed as a Senior Analyst for Sports Marketing Australia.
SMA combines its wealth of knowledge and relationships in the sports and entertainment industries, to successfully implement a number of commercially driven projects in regional Australia.
Brad’s role is to liaise with various regional councils to create in-depth Capacity and Capability Assessments on a council’s sporting, cultural and natural assets to identify opportunities for growth across SMA’s Events Placement Program. Analytical and government style writing has been used to create assessments for regional councils such as Barossa, Ipswich, Gladstone, Stirling, Murray River, Wellington and Bass Coast.
Prime7 News
Since September 2019 Brad has worked as a journalist for the highest rating news service on the NSW North Coast. Covering a wide range of local news issues including major arrests and court cases, our brave fire fighters, battling farmers, residents fighting to hold on to their quiet country lives as well as lengthy waiting lists for elective surgery. There’s still been time to stick with Brad’s love of sport with golf and racing stories. Delivering a piece to camera as part of a news story or providing important information via a live cross, Brad has shown a knack for television journalism
Golf NSW
The Australian Ladies Classic Bonville and Women’s NSW Open are annual golf tournaments that are co-sanctioned by Australian Ladies Professional Golf and the Ladies European Tour.
Golf NSW has engaged the services of Green Shoots Marketing as a photographer for the two tournaments.
Click here to see daily galleries of the images captured on the fairways and greens.
Coffs Harbour Golf Club
A wide range of events held at the 27-hole layout at Coffs Harbour have received optimal exposure thanks to Green Shoots Marketing. On top of organising media opportunities for the local media arms to attend, preview and review stories of golf events such as the club’s annual Festival of Golf, club championships, Longest Day fundraisers and junior coaching programs and published in the local media. The wrap of the North Coast Open reached far beyond the local region with the story published online on the Golf NSW website and via its social media arms. The Coffs Harbour Golf Club is one of Green Shoots Marketing’s most loyal supporters.
AFL North Coast
Aside from working as a Development Officer teaching AFL to primary school students, the AFL North Coast has engaged Green Shoots Marketing to produce a series of videos outlining unusual but successful initiatives clubs in the region have undertaken. The series is to inspire all clubs to try something new to ensure the code continues to grow in the AFL North Coast footprint. In 2018 Coffs Harbour hosted the national AFL Masters carnival. Brad put on his salesman’s cap to sign-up clients to advertise in the carnival’s program.
Rally Australia
When a round of the World Rally Championship and the Australian Rally Championship have been held simultaneously each year in Coffs Harbour, Rally Australia has used Brad’s extensive history in sports journalism to promote and cover the event. Writing daily reports of the action from both championships as well as interviewing drivers and team bosses with Rally Australia’s video units, Brad provided content to be used not only on the organisation’s website but forwarded on to media outlets worldwide for their use.
Sadly the Black Summer bush fires saw the cancellation of the 2019 event. Rally Australia is expected to return to the Coffs Coast in 2021.
North Coast Football
Covering a wide region from Iluka in the north to Macksville in the south, the local round ball competition used Brad’s journalistic and photographic skills to publish weekly match reports on its websites and write stories of other successes attained by individuals and teams for use by local media. Brad also acted as a Master of Ceremonies at North Coast Football‘s presentation events.
Orara Valley Axemen
The Axemen are a rugby league club that plays in Country Rugby League’s Group 2 competition.
Orara Valley employed Brad as a marketing consultant during the club’s 2019 pre-season to promote the club’s initiatives and build-up to the season.
Using photography, video and social media, awareness within the local community of the Axemen’s training increased with the growing social media following.
